You’ve decided to put up a Facebook page for your business. Congrats!
Now what?
Here are some tips for how to jump into the Facebook game. These tips for Facebook business users will help you increase your fan base, as well as keep them engaged.
Facebook Tip #1: Be consistent. Posting twice a month is not sufficient for Facebook to register you as active. Your posts will not show up on your fans’ walls if you do not post consistently. Be realistic about exactly how much time it takes to make a quality post and then budget your time accordingly. You have to choose to make the time to devote to Facebook on a weekly basis. Get ideas here on what to announce and post on your business Facebook page.
Facebook Tip #2: Provide value. Don’t just blatantly promote. Provide interesting content that educates, entertains, promotes, informs, and engages fans. Link to educational content such as videos, articles, and websites that are in alignment with your values and ideals.
Facebook Tip #3: Interact with others as human beings. Posting announcements and promotions in a void is ineffectual. It’s important to connect with your fans as real people. What would you tell your friends and family?
Click “like” on others’ posts. Make comments on others’ posts. Ask questions, create polls, and get your fans’ opinions.
Facebook Tip #4: Diversify your posts. Vary your posts by offering the following:
-videos
-links to articles
-announcements (personal and business)
-contests, calls to action/participation from your fans
-promotions
-appropriate humor
-continue to add pictures to your profile. Facebook allows for you to create photo albums. Get ideas here for types of pictures that are appropriate for your Facebook profile.
-polls, provocative questions
Facebook Tip #5: Be genuine. Fans will notice when you are being authentic. People appreciate posts that show the human side to your business. Find your voice and be mindful of your “tone” when writing for an online audience.
Facebook Tip #6: Leverage your content. When you create content for your website, or for your blog, or for your YouTube channel, post a link to it on Facebook to promote that content. Click here to learn about types of content your business can create to increase its online presence.
Facebook Tip #7: Mention others in your posts in order to recognize them and increase your audience. When you mention a friend or fan, that post will show up directly on their wall which dramatically increases your readership and exposure.
